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Contains information about title and source of a journal
Title: Antecedents of customer base brand equity: Empirical evidence from beer industry in Sri Lanka
Source:

Creating Global Competitive Economies: A 360-Degree Approach, Vols 1-4 [0-9821489-6-8] Wanninayake, W.M.C. Bandara

yr:2011 pg:483 -494

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