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Contains information about title and source of a journal
Title:	The impact of brand personality on customer patronizing behavior: With special reference to the supermarket industry in Sri Lanka
Source:	Innovation and Sustainable Competitive Advantage: From Regional Development to World Economies, Vols 1-5 [0-9821489-7-6] Wanninayake, W.M.C. Bandara
	yr:2012 pg:423 -435

Innovation and Sustainable Competitive Advantage: From Regional Development to World Economies, Vols 1-5 [0-9821489-7-6] Wanninayake, W.M.C. Bandara