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Title:	Modelling the brand performance of SMEs in a fast-growing African economy: The complementary role of brand orientation and customer retention orientation
Source:	Economic Computation and Economic Cybernetics Studies and Research [0424-267X] Osakwe, Christian yr:2015 vol:49 iss:4 pg:243 -260

Economic Computation and Economic Cybernetics Studies and Research [0424-267X] Osakwe, Christian yr:2015 vol:49 iss:4 pg:243 -260